CARDO SYSTEMS STAND

About This Project

The stand designed in occasion of the annul exhibition dedicated to the motorcycle world based in Milan (EICMA 2016), aims to show the features of the devices producted by Cardo Systems, an american company that develops concepts for interactivity and wireless connectivity as you drive. Different devices could be actively tested within the stand, in individual stations that allows to check, observe and touch the products in function. Small size of products suggested to choose the exhibition typology of showcases, recessed niches, caskets, where tiny accessories stand out like technologic jewels.
Dark color and regular shaped volumes of the whole architecture create an uniform background that highlight the products, illuminated by spotted light, and all other graphic elements defined by vivid blue color. Totem placed at the corner, makes the stand widely detectable from the fair space, it is an attractive element with video screen that welcomes the visitors and invites to get in the stand.