MATITALIA

150 subtle carvings on the natural wood shaft recall 150 years of Italian history, while serving a precise ergonomic function in improving the grip on the pencil during its use. A small magnet placed in the back closure capsule allows pencils to be displayed in an upright position on top of a special metal pad provided in the package. A little ‘magic’ recreated with an elementary artifice, capable of arousing surprise and fostering the playful creative imagination inherent in the activity of drawing, and at the same time paying homage to the history of the Unification of Italy.

Client:
Fila
Status:
Concorso - 3° premio
Year:
2008/2009